ICP Bullseye by Adalith Labs - Stop Marketing to Everyone and Converting No One

The ICP Reality Check

"My service is for everyone —
anyone can use it."
— 💼 Solo Consultant

"I don't really have a typical customer —
it changes all the time."
— 🎨 Agency Founder

"We'll figure out our audience
once we start advertising."
— 🏢 Boutique Firm Partner

"We need to grow beyond word-of-mouth,
but where to start?"
— 💼 Fractional Executive

"Every proposal feels like
starting from scratch."
— 🎨 Creative Director

"We built an amazing product.
The right customers just aren't finding us."
— 🔨 First-Time Founder

"VCs keep asking about our SOM.
We've got to stop targeting everyone."
— ⚡ Series A CEO

"Our demo-to-close rate is killing us.
We need to qualify leads better."
— 🚀 Growth-Stage Founder

"We're burning cash on ads.
Time to figure out who actually converts."
— 💡 Operational Co-Founder

"Every customer needs something different.
We can't keep building custom features."
— 💻 SaaS Founder

If you find yourself thinking any of the above, reality may be biting you. Let's fix that.

Knowing your Ideal Customer Profile (ICP) means understanding the specific type of client or customer who needs exactly what you offer, has the budget to pay for it, and is a joy to work with.

It's the difference between chasing every lead that moves and attracting clients who already understand your value.

Consultancies and businesses with clear ICPs close deals faster and charge premium prices.

Benefits for Consultants & Agencies:

ICP clarity is not just about finding more clients—it's about profitability.

The right ICP helps you:

• Command premium prices
• Shorten sales cycles
• Build a reputation in your niche that makes you the obvious choice

Benefits for Tech Founders:

ICP clarity is not just about marketing—it's about survival.

The right ICP helps you:

• Build features users actually want
• Lower CAC
• Increase LTV
• Pitch investors with conviction
• Achieve product-market fit

I'll help you get clear on your ICP

Meet Your ICP Guide: Lisa Brand brings 20+ years of marketing and editorial leadership from Disney, Vistaprint, and multiple high-growth startups to help you nail your ICP.

As a fractional CMO and board member of Accelerate Yale, she's worked across the spectrum—from Fortune 100 launches to scrappy startup pivots. Whether you're a consultant chasing every lead or a founder struggling to find product-market fit, she has witnessed firsthand how unclear ICPs drain budgets and burn runway.

Her ICP Bullseye methodology distills enterprise-level customer research into a practical one-week process designed for both nimble service providers and fast-moving tech companies. She leverages proprietary AI tools and 20+ years of experience to frame the right research questions and validate each insight.

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