ICP Bullseye by Adalith Labs - Stop Marketing to Everyone and Converting No One

The ICP Reality Check

"My service is for everyone -
anyone can use it."
- 💼 Solo Consultant

"I don't really have a typical customer -
it changes all the time."
- 🎨 Agency Founder

"We'll figure out our audience
once we start advertising."
- 🏢 Boutique Firm Partner

"We need to grow beyond word-of-mouth,
but where to start?"
- 💼 Fractional Executive

"Every proposal feels like
starting from scratch."
- 🎨 Creative Director

"We built an amazing product.
The right customers just aren't finding us."
- 🔨 First-Time Founder

"VCs keep asking about our SOM.
We've got to stop targeting everyone."
- ⚡ Series A CEO

"Our demo-to-close rate is killing us.
We need to qualify leads better."
- 🚀 Growth-Stage Founder

"We're burning cash on ads.
Time to figure out who actually converts."
- 💡 Operational Co-Founder

"Every customer needs something different.
We can't keep building custom features."
- 💻 SaaS Founder

Sound familiar?

These common worries mask growth-blocking inefficiencies, and there's a proven way to fix them and run smarter.

Knowing your Ideal Customer Profile (ICP) means understanding the specific type of client or customer who needs exactly what you offer, has the budget to pay for it, and is a joy to work with.

It's the difference between chasing every lead that moves and attracting clients who already understand your value.

Consultancies and businesses with clear ICPs close deals faster and charge a premium.

Benefits for Consultants & Agencies:

ICP clarity is not just about finding more clients-it's about profitability.

The right ICP helps you:

• Command premium prices
• Shorten sales cycles
• Build a reputation in your niche that makes you the obvious choice

Benefits for Tech Founders:

ICP clarity is not just about marketing-it's about survival.

The right ICP helps you:

• Build features users actually want
• Lower Customer Acquisition Cost (CAC)
• Increase Customer Lifetime Value (CLV)
• Pitch investors with conviction
• Achieve product-market fit

Let's get clear on your ICP

I do the research. You get the results.

Meet Your ICP Guide: Lisa Brand brings 20+ years of marketing and editorial leadership from Disney, Vistaprint, and multiple high-growth startups to help you nail your ICP.

As a fractional CMO and board member of Accelerate Yale, she's worked across the spectrum-from Fortune 100 launches to scrappy startup pivots. Whether you're a consultant chasing every lead or a founder struggling to find product-market fit, she has witnessed firsthand how unclear ICPs drain budgets and burn runway.

Her ICP Bullseye methodology distills enterprise-level customer research into a one-week, done-for-you research service designed for both nimble service providers and fast-moving tech companies. She leverages proprietary AI tools and 20+ years of experience to frame the right research questions and validate each insight.

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The ICP Bullseye Process

From confusion to clarity in one week

1:1

Discovery

Kickoff Session

• Kickoff interview & intake questionnaire
• Review existing customer data
• Discuss current customer segments
• Identify pain points you address

Research & Analysis

Expert-Guided AI Research

• Segment analysis
• Industry & competitive research
• Define company characteristics
• Map decision-makers & buying authority

ICP Definition & Playbook

Expert Synthesis

• Create 1-2 Ideal Customer Profiles
• Strategic qualification framework
• Professional Playbook creation (15-20 slides)
• Positioning & messaging framework

1:1

Review & Activation

Implementation Session

• 45-min Playbook review
• Implementation tools delivery
• Next steps action plan

Choose Your ICP Bullseye Package

Get crystal clear on your ideal customer in just one week

For Consultants

Consultants, Agencies & Service Providers

$1,197

Your time investment: 2-3 hours over one week

Done-for-you ICP research service
45-min Discovery Session (to understand your business)
1-2 Detailed Ideal Client Profiles:
Complete personas with distinct characteristics
Demographics, psychographics, and technographics
Urgency triggers & budget indicators
3 core value propositions per ICP with messaging hooks
Strategic Qualification Framework:
Quick ICP Qualification Grid (2x2 matrix)
"Who NOT to Pursue" guidance
Professional Playbook:
15-20 slide deck format
Visual frameworks and diagrams
45-min Playbook Review & Activation Session
Plus:
Implementation Tools:
Observable qualifiers checklist for your ICP(s)
Clear next steps action plan
Available Add-On:
Referral Partner Ecosystem ($397)
Visual partner maps for each ICP
Qualified partner lists with observable indicators
Partner approach strategies

Find the Right Clients

For B2B Tech Founders

Seed to Series A Tech Companies

$1,997

Your time investment: 2-3 hours over one week

Done-for-you ICP research service
45-min Discovery Session (to understand your product and market)
Beachhead Market Identification
Target segment definition & rationale
Company demographics & technographics
"Hair on fire" problem they'll pay to solve today
Urgency triggers & buying signals
Buying team dynamics (champion, user, buyer, budget holder)
Strategic Qualification Framework:
Quick ICP Qualification Grid (2x2 matrix)
"Who NOT to Pursue" guidance
Market Validation & Positioning:
Market size directional indicators
Competitive differentiation framework
Professional Playbook:
15-20 slide deck format
Investor-friendly frameworks & presentation
45-min Playbook Review & Activation Session
Plus:
Implementation Tools:
Observable qualifiers checklist
3 core value props with messaging hooks

Find the Right Customers

Not sure which package is right? Let's talk first →

On the Mark

"Lisa is my go-to partner for deep ICP research. I bring her in for clients who need an extra layer of rigor, and she delivers clear insights that move campaigns forward."

Kelly Atwater

Founder, Engage BizDev

"Even though I have 15 years of marketing experience, Lisa brought fresh insights I hadn't considered. Her methodology helped me identify my core niches with confidence, so I can focus on opportunities that deliver ROI instead of chasing leads that add friction and don't fit."

Ann Gusiff

Founder, ProVideo Pages

Target the Right Customers, Win More Business